Wednesday, June 20th: LACC Seminar Series “How To Become A Referral Magnet

Wednesday, June 20th, 8:00 a.m. to 10:00 a.m. – LACC Office, 583 Chestnut Street, Lynn – Presented by: Dorie Clark of  Clark Strategic Communications – Free for Members – $5 Non-Members – Click here to RSVP.

How to Become a Referral Magnet How do you bring more business in the door? To win new clients, you have to master the art of referrals. In this talk, you’ll learn to:

• Ask clients for referrals without turning them off or seeming pushy
• Develop your own, personal “referral ask” that you feel comfortable delivering
• Know when it’s appropriate to ask—and when it isn’t
• Cultivate powerful client relationships that keep your customers coming back—and inspire them to tell their friends

BIO

www.dorieclark.com

Dorie Clark, a former presidential campaign spokeswoman, is a frequent contributor to the Harvard Business Review, Forbes, and the American Management Association’s publications. She is also a columnist for Mint, India’s second-largest business newspaper. Clients like Google, Yale University, and the Ford Foundation hire her to help increase sales and enhance their brand reputation.

She is the author of the forthcoming Harvard Business Review Publishing book Reinventing You: Define Your Brand, Imagine Your Future, based on her recent HBR article.

Recognized as a “branding expert” by the Associated Press, Clark has taught marketing and communications at Emerson College, Tufts University, Suffolk University, and Smith College Executive Education. She has also lectured at universities worldwide, including Harvard University, the University of Michigan, and Georgetown University’s McDonough School of Business. She is quoted frequently in the international media, including the New York Times, NPR, the BBC, and more. At age 18, Clark graduated Phi Beta Kappa from Smith College, and two years later received a Master of Theological Studies from Harvard Divinity School.